Enterprise Architecture – 10 Soft Skills – Part 3: Enriched Communication

People easily get distracted.  A glance at a smartphone to check e-mail, checking the time, looking out through the window . How do we keep them engaged? Through enriched communication.

Simply put, enriched sensory-based communication is speaking with words that represent our senses – what we see, hear, feel, taste, and smell. The opposite of sensory based communication is neutral communication, which often engages the cold and critical part of one’s mind (however,  there is a time for this type of communication too, which will be discussed in a later post). Sensory based communication engages other people and has been said to give off an aura of charisma. The great communicators speak in enriched language. For example, Obama’s inaugural speech:

“Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to the ideals of our forbearers, and true to our founding documents.”

The phrases marked out represent sensory-based communication. In just those few sentences, a series of auditory and visual and kinaesthetic/feeling phrases are used that engaged the listener. Do not loose sight of the feeling that these words are for sweet victory speeches as shown in the example above. These phrases can be dropped in during normal day to day conversation. Try it yourself and see the difference!


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